Thank you for attending the 2022 Sunbelt Builders Show!


Roy Spence Set To Headline Sunbelt 2018

Back by popular demand, Roy Spence will serve as the Sunbelt Builders Show™ opening keynote speaker. Spence has been wildly popular with the Texas Association of Builders membership and Sunbelt Attendees. He will highlight his plan for "The Promiseland Project” on Wednesday, August 8, 2018 at the Hilton Anatole Dallas.

“We have to stop this elitist idea that if you don’t go to college you’re a loser. It’s the opposite. If you work hard, you can go out there and develop a skill that you love to do. And in the process of becoming great at what you are already good at, you get to make a good living and a great life doing what you love to do. That’s at the heart of the Promiseland Project.” Roy Spence

Roy Spence is Co-Founder and Chairman of GSD&M, a leading marketing communications and advertising company. He is also Co-Founder and CEO of The Purpose Institute, a consulting firm that helps people and organizations discover and live their purpose. Under Roy’s leadership, his agency has helped grow some of the world’s most successful brands like “Don’t Mess with Texas,” Southwest Airlines, Wal-Mart, DreamWorks, the PGA TOUR, BMW, the U.S. Air Force, L.L.Bean and the Clinton Foundation. Roy has been a trusted advisor to legendary leaders including Sam Walton and Southwest Airlines founder, Herb Kelleher. His counsel has also been sought by U.S. presidents and leaders in the State Department.

Roy’s passion is entrepreneurship. He deeply believes that entrepreneurship is the miracle of America. His mantra is “Don’t Do Mild” in work or life; follow your dreams, follow your passion, and follow your purpose.

Roy is a Distinguished Alumnus of the University of Texas at Austin. Roy and his wife Mary have three children, Courtney, Ashley and Shay.



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