The HUB: Conversation Starter

Selling higher-priced homes in a price-sensitive market isn’t for the timid—it’s for Sales Warriors who know how to lead buyers with confidence and conviction.  In this high-impact session, Jason Forrest, leading sales trainer, reveals what separates top-performing homebuilders and sales professionals from everyone else when it comes to commanding premium prices without discounting.  You’ll walk away with real strategies, fresh perspective, and the blueprint to shift your buyers’ focus from price to value.  There’s one core shift that will change everything about how you sell and this session can help you open the door to embracing it.   If you’re ready to stop defending your price and start owning your value, this session is your first step toward total sales freedom.  Takeaways: 

• How to overcome price objections and lead buyers to focus on value—not cost.
• How to position your homes as the only logical choice, even in a competitive market.
• The overlooked strategy top performers use to convert more leads—without lowering price.